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The best practice is to enter a summary for Search Engine Optimization.
“Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.”
Create User-Friendly Web Content

Forget everything you think you know about writing. Writing for the web is unlike any other writing you have ever done. It's not like writing for a brochure or poster; it's not like writing a report or a news article; and it's not a place to showcase how cute or clever you are, or how smart you are.

Writing for the web demands brevity, simplicity, and accessibility. It's a unique skill that requires training, even for a communications expert.